How to Build Your Own Luck 🍀

I recently shared how one moment completely changed my business trajectory:

This post may sound like a one-shot wonder.

But I'm here to tell you—it's far from that.

Instead, I'll share 5 connection strategies that got me here, ideally to help you manufacture success in your own life.

🔖 BOOKMARKS THIS WEEK

• Vibing: this YouTube Productivity Playlist

• Listening: A Shaolin monk teaches how to break a brick with your mind

• Implementing: how to audit any website with Claude

• Reading: AIO is the new SEO

🫱🏻‍🫲🏽 LUCKY PEOPLE DON'T ACT ALONE

I don't believe luck is a random cosmic lottery system.

There are patterns.

I answered a call at the gym that landed me my first service biz gig.

But this call came after months of cultivating relationships, hosting 10 online networking events, sharing my thought process almost daily on LinkedIn, and positioning myself as a leader (or influencer?) online.

I had been planting the seeds for months.

I went viral on LinkedIn Lunatics on Reddit from this post, I posted cringeworthy videos, and I failed to launch an online paid community.

What? You mean success is not all sunshine and rainbows?

Correct. No growth comes from a magical 0 to 10 manifestation.

But when I look at successful people in my network, I see the same story repeating:

The Georgetown alum making $30k/month from 4 hour/week Ai copywriting? He spent 2 years working 10+ hour days perfecting the style while working with dozens of clients.

The friend who grew his instagram from 4k to 19k+ organic followers (not bots)? He dove into 100+ hours of growth content, started engaging daily replying to 100+ stranger posts and comments.

Notice anything?

Luck Is a Connections Game

What we call "luck" is actually about the connections you make with others.

The more connections you create—with people, with ideas, with technology—the more pathways you build for opportunity to find you.

When I started with the idea of a business two years ago, I spent almost 2 years watching educational content to discover the “secret” formula to success. Some magical sequence of steps I'd eventually unlock if I just found the right course or mentor.

But after five months of building in public, I've realized something crucial: the "luckiest" people aren't necessarily the smartest or most talented.

They're the ones who make more connections.

They connect with more people. They connect more ideas. They connect themselves to more opportunities.

And because they create so many potential pathways, winning opportunities eventually find them.

It really is that simple.

Five Ways to Manufacture Your Own Luck

When you're ready to increase your luck, here are five approaches that have transformed my business:

1. Answer More Calls (Literally and Figuratively)

That Miami gym phone call? I almost didn't answer. Usually my phone is on silent.

But something told me to pick up. And that single connection led to my first client, who introduced me to my second, whose work influenced my posts on LinkedIn, connecting me to my third.

Literally answer the call. Even when it's inconvenient.

That Georgetown guy who makes $30k/month? His biggest advice to me was that he regretted niching down too soon. He told me to jump into action at any opportunity in the begining.

That leads me to—

2. Do Adjacent Work

The first contract wasn't my dream project. It wasn't even in my target niche, but the action was what I wanted.

I wouldn't be doing sales strategy or customer discovery, I was writing. That's what I wanted. I realized that the act of putting words to paper (screen?) is what lights me up.

So the more work you do around your target goal, the more you create a gravitational pull around the far-out objective. Eventually, you attract exactly what you want.

Do work that's close enough, and use it as a bridge.

3. Create More Connection Points

Every time you:

• Share an idea publicly

• Help someone solve a problem

• Introduce two people who should know each other

You're creating a potential connection point for luck to find you.

Think of everything you do as something that should at least help two people: you and your ideal client.

I've noticed my "luckiest" opportunities come through the most unexpected channels.

One of the best ways to connect the dots between you and another is to —

4. Publish Your Thinking

It could be a Github deploy, an artistic design, or a LinkedIn post.

When you share your ideas online, they can reach people you've never met, in places you've never been, while you're sleeping or working on something else entirely.

My entire business is built on the fact that I started publishing my writing—my thinking—one year ago.

And never forget—

5. Connect Others Generously

One of my friends, who inspired me to start my email marketing business, is someone I recently connected to a prospective client. That client referred him to a $5k/month retainer.

“We gotta celebrate!”

When your friends win, you win.

When you help others connect, they remember. And they usually look for ways to help you too.

The goal is to create a network that actively works to create opportunities for you.

The Compound Effect of Connection

The beautiful thing about these luck-creating activities is they compound over time.

Human relationships and connection is the most important gear to create that flywheel effect, to kick your system—whatever you're creating—into overdrive.

I'm not special. I'm not the most talented writer or the most natural networker. There are countless things I could improve.

But over the last five months, I've been consistently answering calls, doing adjacent work, creating connection points, publishing my thinking, and connecting others.

That's the entire "secret" behind my business growth.

What's Your Next Connection?

So here's my question: Which of these five luck-creating activities will you commit to this week?

I'd love to hear which one resonates most with you. Reply to this email and let me know.

🎶 PLAYLIST OF THE WEEK

Remember: Lucky people don't act alone. They build connection systems that multiply their opportunities.

And you can too.

Sincerely,

Lauren and the Connections team

P.S. I updated the brand style, and I'd love to know —